The NBA All-Star Game Isn’t Broken. The Ecosystem Around It Changed
Every All-Star weekend produces the same conversation. Fans watch the game, point to the lack of defensive intensity, and declare that something fundamental has been lost. The league responds with format tweaks, new incentives, and fresh marketing angles. The debate repeats the following year. This season, the conversation feels louder because the stage is bigger. The 75th NBA All-Star Game heads to Inglewood at Intuit Dome, the Clippers’ new arena, and the league is presenting it as a global sports production rather than a midseason exhibition. Seventy-five years of tradition now packaged as spectacle, culture, and worldwide media event. A Tournament Framed as Global Competition This year’s format splits the player pool into three teams. USA Stars represent the younger core, with an average age of 24.8 and players such as Anthony Edwards, Cade Cunningham, and Tyrese Maxey. USA Stripes form the veteran group, carrying 76 combined All-Star selections led by LeBron James with 2...